Making Breakthrough Innovations Happen

In ‘Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible’, Porus Munshi explores India’s historical reputation for jugaad, rather than systematically coming up with innovative products and strategies that can cause seismic shifts across industries. Through 11 compelling case studies, Munshi showcases instances where Indians defied this stereotype by conceiving and executing groundbreaking innovations across diverse industries.

From Titan’s creation of the slimmest waterproof watches to Cavinkare’s David-and-Goliath victory in the personal care market, each story illustrates the transformative power of daring to think differently. Examples like Aravind Eye Hospital’s assembly line surgery method, Dainik Bhaskar’s market capture strategy, and Su-kam’s niche creation demonstrate the range and impact of Indian ingenuity.

The book also delves into Surat City’s cleanliness revolution post-plague, Chic shampoo’s retail game-changer with sachet packs, and Bosch India’s cost-effective Euro-standard pump. Additionally, it explores ITC’s e-Choupal model, Chola Vehicle Finance’s innovative approach, and Trichy police’s successful crime reduction strategies.

Through these narratives, Munshi celebrates India’s capacity to innovate, challenging perceptions and inspiring readers to embrace unconventional thinking. “Making Breakthrough Innovation Happen” is a testament to the potential for originality and influence within the Indian entrepreneurial landscape.

About the Author

Porus Munshi is the founder of Making Breakthroughs Happen, a firm dedicated to fueling Breakthroughs and Leapfrog Innovation. He has over a decade of experience helping organisations across the globe to transform business impact by creating breakthroughs in strategy, products, processes, business models, and ecosystems.