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Learn how Rocket Learning is building a national movement for joyful early education, using WhatsApp, YouTube, and smart design, to reach 4 million children.
Rocket Learning, a winner of the Indian Innovation Icons 2025 awards, is proving that big change can start with small, joyful interactions. By bringing engaging early education content to parents and educators via WhatsApp and YouTube, the organisation has reached four million children across 11 states in just five years.
In the July edition of InnoWin, Rocket Learning’s Co-founder Azeez Gupta shares how they’re building a national movement for early learning powered by tech, community, and care.
We make early education accessible for 3–6-year-olds by partnering with the government. We train Anganwadi workers, align curriculums, and deliver fun, age-appropriate content via WhatsApp and YouTube. Every child deserves a strong start and we’re helping make that possible.
Millions of children miss out on early learning at home. We knew the difference it makes, and when we saw families engaging with bite-sized videos, and reached four million children in five years, we knew this could scale.
We focus on joyful, interactive learning that reaches parents and educators where they are. By integrating tech, curriculum, and behavior design, we make early learning work at scale.
User behavior shaped our model. We saw parents annotating WhatsApp worksheets directly on their phones—so we added explainer videos, polls, and tap-based activities. We simplified language and made everything mobile-friendly. These changes came straight from the field.
It’s been game-changing. Our mentors helped us think big and stay resilient. I lean on them for advice and pay it forward by supporting the next wave of changemakers. Growth isn’t solo, it’s a relay.
We want to reach 50M+ kids. We’re building Appu, an AI learning buddy supported by Google.org. The big challenges—awareness, infrastructure, and mindset shifts—take time. But we’re making progress.
It’s crucial. We use big data to track outcomes, AI to nudge engagement, and gamified rewards to motivate parents and educators.
It’s an incredible honour. It validates our work and gives us energy to go further, faster. The real perk is connecting with leaders who can help us scale.
Most importantly, this helps bring early learning into the spotlight.
The small wins: a child learning, a parent engaging, a teacher feeling proud. A parent once said, “I never knew I could be my child’s first teacher.” An Anganwadi worker told us she felt truly seen as an educator—for the first time.
The kids! Their joy, curiosity, and infinite potential.
Invest in early education at scale. It’s the foundation of a smarter, stronger India.
Click here to see All Winners of Indian Innovation Icons 2025
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These perspectives were published on InnoWin, MIF’s newsletter, where we regularly feature thought-provoking insights from the country’s most visionary entrepreneurs, investors, and change-makers. Subscribe to receive exclusive innovation wisdom directly in your inbox.
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