Innovation
Bookmarked: Reading Recommendations on AI & Climate
What we are reading on AI, clean technology and climate strategy this month.
Taking climate resilient solutions to the next level with MIF’s Scale-Up.
Kheyti is solving one of the most critical challenges in agriculture today—how to help smallholder farmers adapt to climate change while improving yields and incomes. Their flagship solution, the ‘Greenhouse-in-a-Box,’ is a modular, affordable, and water-efficient innovation that uses 90% less water and grows nearly seven times more food than conventional methods. And it does so at half the cost of a traditional greenhouse.
By 2023, Kheyti had proven the impact of its innovation and was ready to scale. As part of Scale-Up, Marico Innovation Foundation’s no-equity accelerator, Kheyti received bespoke mentorship that helped strengthen its market presence and deepen farmer engagement.
The Scale-Up mentor and team offered strategic support in several areas, including:
Building on the set of guidelines offered by MIF’s bespoke mentorship helmed by Akshata Swaroop, Kheyti took these recommendations forward with agility and intention. The Mitra Program—where trained farmers act as brand ambassadors—now contributes nearly 40% of all lead generation. Video-based formats have led to a 150% higher response rate than text alone, enabling stronger farmer engagement.
The business outcomes followed. Between Q3 and Q4, revenue grew by 157%, supported by more structured mid-funnel marketing and partnerships like the one with Fateh Call Centre that improved lead management.
Kheyti’s journey reflects what’s possible when sharp execution meets the right kind of support. With a clear product-market fit and refined outreach, the startup is poised to scale impact sustainably—one greenhouse at a time. You can read more about Scale-Up, MIF’s no-equity accelerator for innovative startups addressing India’s most urgent challenges.
What we are reading on AI, clean technology and climate strategy this month.
India’s startup landscape, rooted in India's historical socio-economic context, has now evolved tremendously into a global powerhouse of innovative enterprise.
India's startup ecosystem has evolved into a global innovation hub, driving economic growth, job creation, and technological advancement across diverse sectors.
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