India’s Startup Revolution: From Outsourcing Hub to Global Innovation Leader

FICCI's 2023 publication features insights from MIF leadership on India's emergence as a global startup and innovation hub.

By Marico Innovation Foundation January 10, 2024 | 11:35 AM
An overhead shot of a collaborative business meeting with four professionals sitting around a table, each with laptops and notebooks. They are engaged in discussion, writing notes, and brainstorming ideas

Over the past decade, India has witness a startup revolution. The landscape has dramatically evolved, shifting from an outsourcing hub to a global centre for innovation and entrepreneurship. While the 90s and early 2000s were dominated by service-oriented tech giants, recent years have witnessed a surge of successful startups across various sectors. 

In FICCI’s annual publication for 2023, insights from Suranjana Ghosh, Head of Marico Innovation Foundation (MIF), and Amit Chandra, Honorary Chairperson of MIF’s Governing Council, are featured in the article titled ‘India as a Startup & Innovation Hub,’ offering a deep dive into India’s burgeoning startup ecosystem. The key takeaway: a focus on sustainability, technological innovation, and collaboration between public and private sectors is positioning India as a key component of the world’s growth engine.

Featured in @ficci_india 's annual publication, this article is a deep dive into insights shared by @SuranjanaG, Head, MIF & #AmitChandra, Hon. Chairperson, Governing Council, MIF about how India today is the world's growth engine. Click here to read: https://t.co/D1AQhfvVi8 pic.twitter.com/8NG7RRvo0g

— Marico Innovation Foundation (@MIF_India) January 10, 2024

 

Explore more insights

Innovation

Indian Innovation Icons 2025: Winners, Highlights & Inspiration From The Grand Finale

Winners of the Indian Innovation Icons 2025 were announced at a dazzling grand finale on March 6, 2025, celebrating the spirit of Indian innovation.

March 11, 2025
MIF In The Press

Interview: Suranjana Ghosh, Head of MIF, on Innovating to Solve India’s Plastics Problem

In an interview with TheCSRUniverse, Suranjana Ghosh discusses MIF's objectives and progress on catalysing innovations in the plastic waste management space.

January 15, 2024
Agri-Technology

GreenPod Labs: A Case Study in Transformative Mentorship

GreenPod Labs, a MIF Scale-Up portfolio company, has delivered exceptional operational and financial results through strategic and functional mentorship.

January 29, 2025
See All Insights

Innovation (Inno), Success (Win) & what it takes to get there.

Subscribe to InnoWin, our monthly newsletter, where we blend insight with inspiration & action with aspiration.

Join our mailing list