One path-breaking innovation has a domino effect in changing the entire ecosystem.  At Marico Innovation Foundation, we nurture such exceptional innovations that have a positive impact on society.

Inspire.
Involve.
Impact.

OUR JOURNEY

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

INVOLVING

The Entrepreneurial Ecosystem

We catalyze disruptive innovations by providing personalized business mentorship, strategic business direction, and access to partner network & industry stalwarts.

IMPACTING

The Future of Innovation

We are focused on helping disruptive innovations achieve rapid and sustainable growth.

SCALE-UP PROGRAM

Our Impact Story

Unlocking Exponential Growth with 100% Increase in Manufacturing Capacity.

A digital healthcare company, CareMother offers innovative healthcare to pregnant women and young mothers beyond hospitals. It aims to bring affordable and accessible maternal healthcare to the smallest village in India. Through deep-rooted mentorship under our Scale-Up program, CareMother could tackle a range of business challenges and turned them into opportunities. Read More about their Challenges & Scale-Up journey

Overcoming business challenges to achieve incremental growth.

S4S Technologies has created a unique solar-powered dehydrating unit that retains the nutrition content and freshness of farm produce, increases its shelf life, and thus reduces food wastage. Over the course of their association with our Scale-Up program, S4S Technologies has seen transformational changes and growth for a range of business bottlenecks.  From packaging and procurement efficiencies to increasing manufacturing capacity and new product launch to pre-series A funding, Read more about their journey and growth.

Pivoting business capabilities to achieve 40X Growth in 4 Years!

With innovation at the core of its business, Atomberg is one of the first movers in Brushless Direct Current Motor (BLDC)1 fan which has ignited a revolution of energy efficiency in India. Apart from this, it provides a range of energy-efficient and cost-effective products that have a low carbon footprint. Atomberg’s extensive journey with our Scale-Up program has enabled them to address several business challenges at different stages of their growth journey through a combination of focused strategic and functional mentorship. Read more about their success story and impact generated by overcoming challenges with support from our Scale-Up Program.

60+

innovations
recognized

15+

sectors
involved

30+

innovations
scaled up

100+

mentors
engaged

100+

innovations
associated with

Harsh Mariwala

Founder, Marico Innovation Foundation
& Chairman, Marico Limited

“I want to have a catalytic role in innovation, to have greater impact, not by building infrastructure myself but by helping other innovators, especially social innovators, to scale up.”

GOVERNING COUNCIL

Our Governing Council comprises industry stalwarts from across sectors with a combination of experience and entrepreneurial zeal focused towards steering innovations in the country.

Amit Chandra

Honorary Chairperson of the Governing Council, Marico Innovation Foundation, Managing Director, Bain Capital Advisors India Pvt. Limited

Dr R A Mashelkar

Chairman Emeritus, Marico Innovation Foundation, National Research Professor & President, Global Research Alliance

Anu Aga

Director,
Thermax Ltd

Ashwin Dani

Board Director,
Asian Paints Ltd.

Dorab Sopariwala

Consultant

K V Mariwala

Director,
HPFL

R Gopala krishnan

Author & Corporate Advisor

Rajiv bakshi

Non-Executive & Independent Director,
Marico Limited

Ramji Raghavan

Founder,
Agastya International Foundation

Ravi Venkatesan

Independent Director,
Infosys

Sam Balsara

Chairman & Managing Director,
Madison Communications

Sujatha Ramdorai

Professor,
University of British Columbia, Canada

BOARD OF
DIRECTORS

The Board of Directors comprises of directors nominated by our parent company – Marico Limited. Together, they work to chart out a guiding path for innovators associated with us.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

RISHABH MARIWALA

Non-Executive Director

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

Over the past three decades, Mr. Harsh Mariwala has transformed his traditional commodity-driven business into Marico Limited, a leading consumer products company and he leads as chairman. He established Marico Innovation Foundation in 2003 as the not-for-profit arm of the parent company Marico Limited.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

A second generation family entrepreneur Mr Rishabh Mariwala graduated from Zarb School of Business, Hofstra University, New York, USA. Rishabh also took charge of the Family Office that is engaged in investments, private equity, and startups.

RISHABH MARIWALA

Non-Executive Director

An alumnus of IIT Kharagpur and IIM Bangalore, Mr Saugata Gupta joined Marico Limited in January 2004 as Head of Marketing and became the CEO of its India business in 2007. Saugata has 20 years of experience primarily in the FMCG sector.

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

PARTNERS

news

Forbes

Will Indian innovation evolve in 2022? Amit Chandra asks and answers

A surge in capital, digitally connected customers, and talent are converging to boost entrepreneurship and innovation in India. The inherent human force to innovate amid unprecedented challenges, will propel us forward as a nation, chairperson, Bain Capital Advisors India writes

Read more >

TESTIMONIALS

"MIF's Scale-Up program has been able to provide us with the support we needed at a crucial juncture in our journey. Their unparalleled cohort of mentors nurtured us every step of the way to solve bottlenecks in our business; helped us build capabilities that led us to become an efficient operation and garner capital needed in order to scale. Developing a procurement plan integrated with finance to production and sales functions has led to an estimated annual savings of INR 2 crores which is a huge slice of our earnings. We can now redirect it into enhancing many other aspects of our business. They were instrumental in helping us raise capital by providing critical inputs for our pitch to raise the right form of capital. Apart from this, the team helped us structure our processes and controls for better efficiency which eventually resulted in obtaining 5% better margins. We couldn’t have asked for a better ecosystem partner as we forged ahead towards scaling our business."

Dr. Vaibhav Tidke
Co-Founder and CEO,
S4S Technologies

"MIF's scale-up program is truly the first of its kind in India that holds true value for budding entrepreneurs such as ourselves. We received guidance on business aspects that were new to us, and with MIF’s expert mentors by our side, we were able to navigate one challenge after another smoothly. For instance, one of the hurdles we faced in our journey was to optimize the manufacturing process to increase the overall equipment effectiveness. With the help of the industry veterans at MIF, we were able to improve the OEE from 65% to 78%. Also, they helped us in designing the packaging for our three crucial SKUs. We are thankful to the entire team for supporting our journey. "

Dr. Gayathri Swahar
Co-founder and Director,
Y-Cook India

"We are delighted to learn and scale under the mentorship of industry stalwarts who have nurtured and encouraged us at every step in our journey. With MIF, it's not an accelerator-company relationship but everyone is one single unit with the mission to scale the innovation to achieve global excellence. Not only did the team help us to reduce our distribution transit time by 30% - a problem that we were keen on solving, but they also helped us increase the visibility of our secondary sales channel through a targeted plan. The knowledge, insights, and perspectives gained from the industry leaders are immense and we couldn't have been happier to be a part of this program and see our innovation scale."

Sibabrata (Shibam) Das
Co-founder,
Atomberg Technologies

"We are delighted to be a part of the eclectic program at MIF and gain fresh perspectives from industry veterans on several subjects that could have easily been blind spots for us as we grow our business. The program has given us the necessary access to experts instrumental to our growth. We were finding out ways to optimize the logistics and ensure zero wastage of foods. With the guidance we received we were able to accomplish our goal of 0% damage of our perishables in transit but also were able to reduce transportation cost by 43%-huge savings by any measure for a startup. We are extremely fortunate to have found such valuable support that helped us solve on-ground challenges in the most effective manner. "

Yash Kotak
Co-Founder & Director,
BOHECO

"In order to initiate commercialization, we wanted to devise a fool-proof sales and distribution plan. The mentors we worked with helped us not only identify the perfect distribution model but also guided us in setting up an effective social media plan to reach out to our target market. This in turn brought our final cost of the device down significantly creating the much-needed positive impact on our patient group. The new model has provided a voice to over 100 throat cancer patients in just 2 months. MIF Scale-Up program is the best program for entrepreneurs seeking to make a difference with their innovation and ideas."

Dr. Vishal Rao
Chief Innovation Officer,
Innaumation Medical Devices

"We entered the program with a perspective to scale up our business in India and other regions. The program immediately helped create connections with 4 major Indian business houses - which has helped us swiftly scale up our presence in the Indian market. The program also helped us get access to senior mentors and business stalwarts relevant to our business. These connections were, and continue to be invaluable in our growth journey to become a global leader in Industry 4.0 solutions.  
MIF has always been at the forefront in fostering innovation and entrepreneurship, and we are glad to be selected as a part of their scale-up program, and receive incredible advice and support to scale our operations."

Harit Soni
Co-Founder & Director,
Ecolibrium Energy

"The Scale-Up program helped us focus on a process-driven approach for sales and quality. We increased our month-on-month sales by 3X in a span of 18 months, and have also discovered a new customer segment for our product."

Shantanu Pathak
Co-founder & CEO,
CareMother

"Scale-Up’s thorough analysis of our opportunities, areas of improvement, and following up with action plans has positively impacted the efficiency of our business."

Ujwal Desai
Co-founder,
Lucro Plastecycle Private Limited

"Atomberg Technologies has been very lucky to have been part of this program since 2017. Over the years, MIF has helped us with our sales process, distribution, e-commerce, supply chain, and marketing challenges. In fact, our revenues have grown by almost 40x over the last 4 years since the time we have been part of the program."

Arindam Paul
Founding Member and Head,
Sales/Marketing & Strategy,
Atomberg Technologies

WE ARE

SOCIAL

let's

CONNECT

Company address:

Marico Ltd, 7th Floor, Grande Palladium, 175 CST Road, Kalina, Santacruz East Mumbai, Maharashtra, India 400098

Email Us:

mif@marico.com

YOUR DATA IS SAFE WITH US. IT IS OUR RESPONSIBILITY TO PROTECT YOUR PRIVACY AND BE TRANSPARENT ABOUT WHAT DATA WE COLLECT.

SUBSCRIBE

Subscribe to InnoWin to get fortnightly updates on the most happening things in the Innovation Sector.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

One path-breaking innovation has a domino effect in changing the entire ecosystem.  At Marico Innovation Foundation, we nurture such exceptional innovations that have a positive impact on society.

Inspire.
Involve.
Impact.

OUR JOURNEY

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

INVOLVING

The Entrepreneurial Ecosystem

We catalyze disruptive innovations by providing personalized business mentorship, strategic business direction, and access to partner network & industry stalwarts.

IMPACTING

The Future of Innovation

We are focused on helping disruptive innovations achieve rapid and sustainable growth.

SCALE-UP PROGRAM

Our Impact Story

Unlocking Exponential Growth with 100% Increase in Manufacturing Capacity.

A digital healthcare company, CareMother offers innovative healthcare to pregnant women and young mothers beyond hospitals. It aims to bring affordable and accessible maternal healthcare to the smallest village in India. Through deep-rooted mentorship under our Scale-Up program, CareMother could tackle a range of business challenges and turned them into opportunities. Read More about their Challenges & Scale-Up journey

Overcoming business challenges to achieve incremental growth.

S4S Technologies has created a unique solar-powered dehydrating unit that retains the nutrition content and freshness of farm produce, increases its shelf life, and thus reduces food wastage. Over the course of their association with our Scale-Up program, S4S Technologies has seen transformational changes and growth for a range of business bottlenecks.  From packaging and procurement efficiencies to increasing manufacturing capacity and new product launch to pre-series A funding, Read more about their journey and growth.

Pivoting business capabilities to achieve 40X Growth in 4 Years!

With innovation at the core of its business, Atomberg is one of the first movers in Brushless Direct Current Motor (BLDC)1 fan which has ignited a revolution of energy efficiency in India. Apart from this, it provides a range of energy-efficient and cost-effective products that have a low carbon footprint. Atomberg’s extensive journey with our Scale-Up program has enabled them to address several business challenges at different stages of their growth journey through a combination of focused strategic and functional mentorship. Read more about their success story and impact generated by overcoming challenges with support from our Scale-Up Program.

60+

innovations
recognized

15+

sectors
involved

30+

innovations
scaled up

100+

mentors
engaged

100+

innovations
associated with

Harsh Mariwala

Founder, Marico Innovation Foundation
& Chairman, Marico Limited

“I want to have a catalytic role in innovation, to have greater impact, not by building infrastructure myself but by helping other innovators, especially social innovators, to scale up.”

GOVERNING COUNCIL

Our Governing Council comprises industry stalwarts from across sectors with a combination of experience and entrepreneurial zeal focused towards steering innovations in the country.

Amit Chandra

Honorary Chairperson of the Governing Council, Marico Innovation Foundation, Managing Director, Bain Capital Advisors India Pvt. Limited

Dr R A Mashelkar

Chairman Emeritus, Marico Innovation Foundation, National Research Professor & President, Global Research Alliance

Anu Aga

Director,
Thermax Ltd

Ashwin Dani

Board Director,
Asian Paints Ltd.

Dorab Sopariwala

Consultant

K V Mariwala

Director,
HPFL

R Gopala krishnan

Author & Corporate Advisor

Rajiv bakshi

Non-Executive & Independent Director,
Marico Limited

Ramji Raghavan

Founder,
Agastya International Foundation

Ravi Venkatesan

Independent Director,
Infosys

Sam Balsara

Chairman & Managing Director,
Madison Communications

Sujatha Ramdorai

Professor,
University of British Columbia, Canada

BOARD OF
DIRECTORS

The Board of Directors comprises of directors nominated by our parent company – Marico Limited. Together, they work to chart out a guiding path for innovators associated with us.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

RISHABH MARIWALA

Non-Executive Director

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

Over the past three decades, Mr. Harsh Mariwala has transformed his traditional commodity-driven business into Marico Limited, a leading consumer products company and he leads as chairman. He established Marico Innovation Foundation in 2003 as the not-for-profit arm of the parent company Marico Limited.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

A second generation family entrepreneur Mr Rishabh Mariwala graduated from Zarb School of Business, Hofstra University, New York, USA. Rishabh also took charge of the Family Office that is engaged in investments, private equity, and startups.

RISHABH MARIWALA

Non-Executive Director

An alumnus of IIT Kharagpur and IIM Bangalore, Mr Saugata Gupta joined Marico Limited in January 2004 as Head of Marketing and became the CEO of its India business in 2007. Saugata has 20 years of experience primarily in the FMCG sector.

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

PARTNERS

news

Forbes

Will Indian innovation evolve in 2022? Amit Chandra asks and answers

A surge in capital, digitally connected customers, and talent are converging to boost entrepreneurship and innovation in India. The inherent human force to innovate amid unprecedented challenges, will propel us forward as a nation, chairperson, Bain Capital Advisors India writes

Read more >

TESTIMONIALS

"MIF's Scale-Up program has been able to provide us with the support we needed at a crucial juncture in our journey. Their unparalleled cohort of mentors nurtured us every step of the way to solve bottlenecks in our business; helped us build capabilities that led us to become an efficient operation and garner capital needed in order to scale. Developing a procurement plan integrated with finance to production and sales functions has led to an estimated annual savings of INR 2 crores which is a huge slice of our earnings. We can now redirect it into enhancing many other aspects of our business. They were instrumental in helping us raise capital by providing critical inputs for our pitch to raise the right form of capital. Apart from this, the team helped us structure our processes and controls for better efficiency which eventually resulted in obtaining 5% better margins. We couldn’t have asked for a better ecosystem partner as we forged ahead towards scaling our business."

Dr. Vaibhav Tidke
Co-Founder and CEO,
S4S Technologies

"MIF's scale-up program is truly the first of its kind in India that holds true value for budding entrepreneurs such as ourselves. We received guidance on business aspects that were new to us, and with MIF’s expert mentors by our side, we were able to navigate one challenge after another smoothly. For instance, one of the hurdles we faced in our journey was to optimize the manufacturing process to increase the overall equipment effectiveness. With the help of the industry veterans at MIF, we were able to improve the OEE from 65% to 78%. Also, they helped us in designing the packaging for our three crucial SKUs. We are thankful to the entire team for supporting our journey. "

Dr. Gayathri Swahar
Co-founder and Director,
Y-Cook India

"We are delighted to learn and scale under the mentorship of industry stalwarts who have nurtured and encouraged us at every step in our journey. With MIF, it's not an accelerator-company relationship but everyone is one single unit with the mission to scale the innovation to achieve global excellence. Not only did the team help us to reduce our distribution transit time by 30% - a problem that we were keen on solving, but they also helped us increase the visibility of our secondary sales channel through a targeted plan. The knowledge, insights, and perspectives gained from the industry leaders are immense and we couldn't have been happier to be a part of this program and see our innovation scale."

Sibabrata (Shibam) Das
Co-founder,
Atomberg Technologies

"We are delighted to be a part of the eclectic program at MIF and gain fresh perspectives from industry veterans on several subjects that could have easily been blind spots for us as we grow our business. The program has given us the necessary access to experts instrumental to our growth. We were finding out ways to optimize the logistics and ensure zero wastage of foods. With the guidance we received we were able to accomplish our goal of 0% damage of our perishables in transit but also were able to reduce transportation cost by 43%-huge savings by any measure for a startup. We are extremely fortunate to have found such valuable support that helped us solve on-ground challenges in the most effective manner. "

Yash Kotak
Co-Founder & Director,
BOHECO

"In order to initiate commercialization, we wanted to devise a fool-proof sales and distribution plan. The mentors we worked with helped us not only identify the perfect distribution model but also guided us in setting up an effective social media plan to reach out to our target market. This in turn brought our final cost of the device down significantly creating the much-needed positive impact on our patient group. The new model has provided a voice to over 100 throat cancer patients in just 2 months. MIF Scale-Up program is the best program for entrepreneurs seeking to make a difference with their innovation and ideas."

Dr. Vishal Rao
Chief Innovation Officer,
Innaumation Medical Devices

"We entered the program with a perspective to scale up our business in India and other regions. The program immediately helped create connections with 4 major Indian business houses - which has helped us swiftly scale up our presence in the Indian market. The program also helped us get access to senior mentors and business stalwarts relevant to our business. These connections were, and continue to be invaluable in our growth journey to become a global leader in Industry 4.0 solutions.  
MIF has always been at the forefront in fostering innovation and entrepreneurship, and we are glad to be selected as a part of their scale-up program, and receive incredible advice and support to scale our operations."

Harit Soni
Co-Founder & Director,
Ecolibrium Energy

"The Scale-Up program helped us focus on a process-driven approach for sales and quality. We increased our month-on-month sales by 3X in a span of 18 months, and have also discovered a new customer segment for our product."

Shantanu Pathak
Co-founder & CEO,
CareMother

"Scale-Up’s thorough analysis of our opportunities, areas of improvement, and following up with action plans has positively impacted the efficiency of our business."

Ujwal Desai
Co-founder,
Lucro Plastecycle Private Limited

"Atomberg Technologies has been very lucky to have been part of this program since 2017. Over the years, MIF has helped us with our sales process, distribution, e-commerce, supply chain, and marketing challenges. In fact, our revenues have grown by almost 40x over the last 4 years since the time we have been part of the program."

Arindam Paul
Founding Member and Head,
Sales/Marketing & Strategy,
Atomberg Technologies

WE ARE

SOCIAL

let's

CONNECT

Company address:

Marico Ltd, 7th Floor, Grande Palladium, 175 CST Road, Kalina, Santacruz East Mumbai, Maharashtra, India 400098

Email Us:

mif@marico.com

YOUR DATA IS SAFE WITH US. IT IS OUR RESPONSIBILITY TO PROTECT YOUR PRIVACY AND BE TRANSPARENT ABOUT WHAT DATA WE COLLECT.

SUBSCRIBE

Subscribe to InnoWin to get fortnightly updates on the most happening things in the Innovation Sector.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

One path-breaking innovation has a domino effect in changing the entire ecosystem.  At Marico Innovation Foundation, we nurture such exceptional innovations that have a positive impact on society.

Inspire.
Involve.
Impact.

OUR JOURNEY

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

INVOLVING

The Entrepreneurial Ecosystem

We catalyze disruptive innovations by providing personalized business mentorship, strategic business direction, and access to partner network & industry stalwarts.

IMPACTING

The Future of Innovation

We are focused on helping disruptive innovations achieve rapid and sustainable growth.

SCALE-UP PROGRAM

Our Impact Story

Unlocking Exponential Growth with 100% Increase in Manufacturing Capacity.

A digital healthcare company, CareMother offers innovative healthcare to pregnant women and young mothers beyond hospitals. It aims to bring affordable and accessible maternal healthcare to the smallest village in India. Through deep-rooted mentorship under our Scale-Up program, CareMother could tackle a range of business challenges and turned them into opportunities. Read More about their Challenges & Scale-Up journey

Overcoming business challenges to achieve incremental growth.

S4S Technologies has created a unique solar-powered dehydrating unit that retains the nutrition content and freshness of farm produce, increases its shelf life, and thus reduces food wastage. Over the course of their association with our Scale-Up program, S4S Technologies has seen transformational changes and growth for a range of business bottlenecks.  From packaging and procurement efficiencies to increasing manufacturing capacity and new product launch to pre-series A funding, Read more about their journey and growth.

Pivoting business capabilities to achieve 40X Growth in 4 Years!

With innovation at the core of its business, Atomberg is one of the first movers in Brushless Direct Current Motor (BLDC)1 fan which has ignited a revolution of energy efficiency in India. Apart from this, it provides a range of energy-efficient and cost-effective products that have a low carbon footprint. Atomberg’s extensive journey with our Scale-Up program has enabled them to address several business challenges at different stages of their growth journey through a combination of focused strategic and functional mentorship. Read more about their success story and impact generated by overcoming challenges with support from our Scale-Up Program.

60+

innovations
recognized

15+

sectors
involved

30+

innovations
scaled up

100+

mentors
engaged

100+

innovations
associated with

Harsh Mariwala

Founder, Marico Innovation Foundation
& Chairman, Marico Limited

“I want to have a catalytic role in innovation, to have greater impact, not by building infrastructure myself but by helping other innovators, especially social innovators, to scale up.”

GOVERNING COUNCIL

Our Governing Council comprises industry stalwarts from across sectors with a combination of experience and entrepreneurial zeal focused towards steering innovations in the country.

Amit Chandra

Honorary Chairperson of the Governing Council, Marico Innovation Foundation, Managing Director, Bain Capital Advisors India Pvt. Limited

Dr R A Mashelkar

Chairman Emeritus, Marico Innovation Foundation, National Research Professor & President, Global Research Alliance

Anu Aga

Director,
Thermax Ltd

Ashwin Dani

Board Director,
Asian Paints Ltd.

Dorab Sopariwala

Consultant

K V Mariwala

Director,
HPFL

R Gopala krishnan

Author & Corporate Advisor

Rajiv bakshi

Non-Executive & Independent Director,
Marico Limited

Ramji Raghavan

Founder,
Agastya International Foundation

Ravi Venkatesan

Independent Director,
Infosys

Sam Balsara

Chairman & Managing Director,
Madison Communications

Sujatha Ramdorai

Professor,
University of British Columbia, Canada

BOARD OF
DIRECTORS

The Board of Directors comprises of directors nominated by our parent company – Marico Limited. Together, they work to chart out a guiding path for innovators associated with us.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

RISHABH MARIWALA

Non-Executive Director

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

Over the past three decades, Mr. Harsh Mariwala has transformed his traditional commodity-driven business into Marico Limited, a leading consumer products company and he leads as chairman. He established Marico Innovation Foundation in 2003 as the not-for-profit arm of the parent company Marico Limited.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

A second generation family entrepreneur Mr Rishabh Mariwala graduated from Zarb School of Business, Hofstra University, New York, USA. Rishabh also took charge of the Family Office that is engaged in investments, private equity, and startups.

RISHABH MARIWALA

Non-Executive Director

An alumnus of IIT Kharagpur and IIM Bangalore, Mr Saugata Gupta joined Marico Limited in January 2004 as Head of Marketing and became the CEO of its India business in 2007. Saugata has 20 years of experience primarily in the FMCG sector.

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

PARTNERS

news

Forbes

Will Indian innovation evolve in 2022? Amit Chandra asks and answers

A surge in capital, digitally connected customers, and talent are converging to boost entrepreneurship and innovation in India. The inherent human force to innovate amid unprecedented challenges, will propel us forward as a nation, chairperson, Bain Capital Advisors India writes

Read more >

TESTIMONIALS

"MIF's Scale-Up program has been able to provide us with the support we needed at a crucial juncture in our journey. Their unparalleled cohort of mentors nurtured us every step of the way to solve bottlenecks in our business; helped us build capabilities that led us to become an efficient operation and garner capital needed in order to scale. Developing a procurement plan integrated with finance to production and sales functions has led to an estimated annual savings of INR 2 crores which is a huge slice of our earnings. We can now redirect it into enhancing many other aspects of our business. They were instrumental in helping us raise capital by providing critical inputs for our pitch to raise the right form of capital. Apart from this, the team helped us structure our processes and controls for better efficiency which eventually resulted in obtaining 5% better margins. We couldn’t have asked for a better ecosystem partner as we forged ahead towards scaling our business."

Dr. Vaibhav Tidke
Co-Founder and CEO,
S4S Technologies

"MIF's scale-up program is truly the first of its kind in India that holds true value for budding entrepreneurs such as ourselves. We received guidance on business aspects that were new to us, and with MIF’s expert mentors by our side, we were able to navigate one challenge after another smoothly. For instance, one of the hurdles we faced in our journey was to optimize the manufacturing process to increase the overall equipment effectiveness. With the help of the industry veterans at MIF, we were able to improve the OEE from 65% to 78%. Also, they helped us in designing the packaging for our three crucial SKUs. We are thankful to the entire team for supporting our journey. "

Dr. Gayathri Swahar
Co-founder and Director,
Y-Cook India

"We are delighted to learn and scale under the mentorship of industry stalwarts who have nurtured and encouraged us at every step in our journey. With MIF, it's not an accelerator-company relationship but everyone is one single unit with the mission to scale the innovation to achieve global excellence. Not only did the team help us to reduce our distribution transit time by 30% - a problem that we were keen on solving, but they also helped us increase the visibility of our secondary sales channel through a targeted plan. The knowledge, insights, and perspectives gained from the industry leaders are immense and we couldn't have been happier to be a part of this program and see our innovation scale."

Sibabrata (Shibam) Das
Co-founder,
Atomberg Technologies

"We are delighted to be a part of the eclectic program at MIF and gain fresh perspectives from industry veterans on several subjects that could have easily been blind spots for us as we grow our business. The program has given us the necessary access to experts instrumental to our growth. We were finding out ways to optimize the logistics and ensure zero wastage of foods. With the guidance we received we were able to accomplish our goal of 0% damage of our perishables in transit but also were able to reduce transportation cost by 43%-huge savings by any measure for a startup. We are extremely fortunate to have found such valuable support that helped us solve on-ground challenges in the most effective manner. "

Yash Kotak
Co-Founder & Director,
BOHECO

"In order to initiate commercialization, we wanted to devise a fool-proof sales and distribution plan. The mentors we worked with helped us not only identify the perfect distribution model but also guided us in setting up an effective social media plan to reach out to our target market. This in turn brought our final cost of the device down significantly creating the much-needed positive impact on our patient group. The new model has provided a voice to over 100 throat cancer patients in just 2 months. MIF Scale-Up program is the best program for entrepreneurs seeking to make a difference with their innovation and ideas."

Dr. Vishal Rao
Chief Innovation Officer,
Innaumation Medical Devices

"We entered the program with a perspective to scale up our business in India and other regions. The program immediately helped create connections with 4 major Indian business houses - which has helped us swiftly scale up our presence in the Indian market. The program also helped us get access to senior mentors and business stalwarts relevant to our business. These connections were, and continue to be invaluable in our growth journey to become a global leader in Industry 4.0 solutions.  
MIF has always been at the forefront in fostering innovation and entrepreneurship, and we are glad to be selected as a part of their scale-up program, and receive incredible advice and support to scale our operations."

Harit Soni
Co-Founder & Director,
Ecolibrium Energy

"The Scale-Up program helped us focus on a process-driven approach for sales and quality. We increased our month-on-month sales by 3X in a span of 18 months, and have also discovered a new customer segment for our product."

Shantanu Pathak
Co-founder & CEO,
CareMother

"Scale-Up’s thorough analysis of our opportunities, areas of improvement, and following up with action plans has positively impacted the efficiency of our business."

Ujwal Desai
Co-founder,
Lucro Plastecycle Private Limited

"Atomberg Technologies has been very lucky to have been part of this program since 2017. Over the years, MIF has helped us with our sales process, distribution, e-commerce, supply chain, and marketing challenges. In fact, our revenues have grown by almost 40x over the last 4 years since the time we have been part of the program."

Arindam Paul
Founding Member and Head,
Sales/Marketing & Strategy,
Atomberg Technologies

WE ARE

SOCIAL

let's

CONNECT

Company address:

Marico Ltd, 7th Floor, Grande Palladium, 175 CST Road, Kalina, Santacruz East Mumbai, Maharashtra, India 400098

Email Us:

mif@marico.com

YOUR DATA IS SAFE WITH US. IT IS OUR RESPONSIBILITY TO PROTECT YOUR PRIVACY AND BE TRANSPARENT ABOUT WHAT DATA WE COLLECT.

SUBSCRIBE

Subscribe to InnoWin to get fortnightly updates on the most happening things in the Innovation Sector.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

One path-breaking innovation has a domino effect in changing the entire ecosystem.  At Marico Innovation Foundation, we nurture such exceptional innovations that have a positive impact on society.

Inspire.
Involve.
Impact.

OUR JOURNEY

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

INVOLVING

The Entrepreneurial Ecosystem

We catalyze disruptive innovations by providing personalized business mentorship, strategic business direction, and access to partner network & industry stalwarts.

IMPACTING

The Future of Innovation

We are focused on helping disruptive innovations achieve rapid and sustainable growth.

SCALE-UP PROGRAM

Our Impact Story

Unlocking Exponential Growth with 100% Increase in Manufacturing Capacity.

A digital healthcare company, CareMother offers innovative healthcare to pregnant women and young mothers beyond hospitals. It aims to bring affordable and accessible maternal healthcare to the smallest village in India. Through deep-rooted mentorship under our Scale-Up program, CareMother could tackle a range of business challenges and turned them into opportunities. Read More about their Challenges & Scale-Up journey

Overcoming business challenges to achieve incremental growth.

S4S Technologies has created a unique solar-powered dehydrating unit that retains the nutrition content and freshness of farm produce, increases its shelf life, and thus reduces food wastage. Over the course of their association with our Scale-Up program, S4S Technologies has seen transformational changes and growth for a range of business bottlenecks.  From packaging and procurement efficiencies to increasing manufacturing capacity and new product launch to pre-series A funding, Read more about their journey and growth.

Pivoting business capabilities to achieve 40X Growth in 4 Years!

With innovation at the core of its business, Atomberg is one of the first movers in Brushless Direct Current Motor (BLDC)1 fan which has ignited a revolution of energy efficiency in India. Apart from this, it provides a range of energy-efficient and cost-effective products that have a low carbon footprint. Atomberg’s extensive journey with our Scale-Up program has enabled them to address several business challenges at different stages of their growth journey through a combination of focused strategic and functional mentorship. Read more about their success story and impact generated by overcoming challenges with support from our Scale-Up Program.

60+

innovations
recognized

15+

sectors
involved

30+

innovations
scaled up

100+

mentors
engaged

100+

innovations
associated with

Harsh Mariwala

Founder, Marico Innovation Foundation
& Chairman, Marico Limited

“I want to have a catalytic role in innovation, to have greater impact, not by building infrastructure myself but by helping other innovators, especially social innovators, to scale up.”

GOVERNING COUNCIL

Our Governing Council comprises industry stalwarts from across sectors with a combination of experience and entrepreneurial zeal focused towards steering innovations in the country.

Amit Chandra

Honorary Chairperson of the Governing Council, Marico Innovation Foundation, Managing Director, Bain Capital Advisors India Pvt. Limited

Dr R A Mashelkar

Chairman Emeritus, Marico Innovation Foundation, National Research Professor & President, Global Research Alliance

Anu Aga

Director,
Thermax Ltd

Ashwin Dani

Board Director,
Asian Paints Ltd.

Dorab Sopariwala

Consultant

K V Mariwala

Director,
HPFL

R Gopala krishnan

Author & Corporate Advisor

Rajiv bakshi

Non-Executive & Independent Director,
Marico Limited

Ramji Raghavan

Founder,
Agastya International Foundation

Ravi Venkatesan

Independent Director,
Infosys

Sam Balsara

Chairman & Managing Director,
Madison Communications

Sujatha Ramdorai

Professor,
University of British Columbia, Canada

BOARD OF
DIRECTORS

The Board of Directors comprises of directors nominated by our parent company – Marico Limited. Together, they work to chart out a guiding path for innovators associated with us.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

RISHABH MARIWALA

Non-Executive Director

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

Over the past three decades, Mr. Harsh Mariwala has transformed his traditional commodity-driven business into Marico Limited, a leading consumer products company and he leads as chairman. He established Marico Innovation Foundation in 2003 as the not-for-profit arm of the parent company Marico Limited.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

A second generation family entrepreneur Mr Rishabh Mariwala graduated from Zarb School of Business, Hofstra University, New York, USA. Rishabh also took charge of the Family Office that is engaged in investments, private equity, and startups.

RISHABH MARIWALA

Non-Executive Director

An alumnus of IIT Kharagpur and IIM Bangalore, Mr Saugata Gupta joined Marico Limited in January 2004 as Head of Marketing and became the CEO of its India business in 2007. Saugata has 20 years of experience primarily in the FMCG sector.

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

PARTNERS

news

Forbes

Will Indian innovation evolve in 2022? Amit Chandra asks and answers

A surge in capital, digitally connected customers, and talent are converging to boost entrepreneurship and innovation in India. The inherent human force to innovate amid unprecedented challenges, will propel us forward as a nation, chairperson, Bain Capital Advisors India writes

Read more >

TESTIMONIALS

"MIF's Scale-Up program has been able to provide us with the support we needed at a crucial juncture in our journey. Their unparalleled cohort of mentors nurtured us every step of the way to solve bottlenecks in our business; helped us build capabilities that led us to become an efficient operation and garner capital needed in order to scale. Developing a procurement plan integrated with finance to production and sales functions has led to an estimated annual savings of INR 2 crores which is a huge slice of our earnings. We can now redirect it into enhancing many other aspects of our business. They were instrumental in helping us raise capital by providing critical inputs for our pitch to raise the right form of capital. Apart from this, the team helped us structure our processes and controls for better efficiency which eventually resulted in obtaining 5% better margins. We couldn’t have asked for a better ecosystem partner as we forged ahead towards scaling our business."

Dr. Vaibhav Tidke
Co-Founder and CEO,
S4S Technologies

"MIF's scale-up program is truly the first of its kind in India that holds true value for budding entrepreneurs such as ourselves. We received guidance on business aspects that were new to us, and with MIF’s expert mentors by our side, we were able to navigate one challenge after another smoothly. For instance, one of the hurdles we faced in our journey was to optimize the manufacturing process to increase the overall equipment effectiveness. With the help of the industry veterans at MIF, we were able to improve the OEE from 65% to 78%. Also, they helped us in designing the packaging for our three crucial SKUs. We are thankful to the entire team for supporting our journey. "

Dr. Gayathri Swahar
Co-founder and Director,
Y-Cook India

"We are delighted to learn and scale under the mentorship of industry stalwarts who have nurtured and encouraged us at every step in our journey. With MIF, it's not an accelerator-company relationship but everyone is one single unit with the mission to scale the innovation to achieve global excellence. Not only did the team help us to reduce our distribution transit time by 30% - a problem that we were keen on solving, but they also helped us increase the visibility of our secondary sales channel through a targeted plan. The knowledge, insights, and perspectives gained from the industry leaders are immense and we couldn't have been happier to be a part of this program and see our innovation scale."

Sibabrata (Shibam) Das
Co-founder,
Atomberg Technologies

"We are delighted to be a part of the eclectic program at MIF and gain fresh perspectives from industry veterans on several subjects that could have easily been blind spots for us as we grow our business. The program has given us the necessary access to experts instrumental to our growth. We were finding out ways to optimize the logistics and ensure zero wastage of foods. With the guidance we received we were able to accomplish our goal of 0% damage of our perishables in transit but also were able to reduce transportation cost by 43%-huge savings by any measure for a startup. We are extremely fortunate to have found such valuable support that helped us solve on-ground challenges in the most effective manner. "

Yash Kotak
Co-Founder & Director,
BOHECO

"In order to initiate commercialization, we wanted to devise a fool-proof sales and distribution plan. The mentors we worked with helped us not only identify the perfect distribution model but also guided us in setting up an effective social media plan to reach out to our target market. This in turn brought our final cost of the device down significantly creating the much-needed positive impact on our patient group. The new model has provided a voice to over 100 throat cancer patients in just 2 months. MIF Scale-Up program is the best program for entrepreneurs seeking to make a difference with their innovation and ideas."

Dr. Vishal Rao
Chief Innovation Officer,
Innaumation Medical Devices

"We entered the program with a perspective to scale up our business in India and other regions. The program immediately helped create connections with 4 major Indian business houses - which has helped us swiftly scale up our presence in the Indian market. The program also helped us get access to senior mentors and business stalwarts relevant to our business. These connections were, and continue to be invaluable in our growth journey to become a global leader in Industry 4.0 solutions.  
MIF has always been at the forefront in fostering innovation and entrepreneurship, and we are glad to be selected as a part of their scale-up program, and receive incredible advice and support to scale our operations."

Harit Soni
Co-Founder & Director,
Ecolibrium Energy

"The Scale-Up program helped us focus on a process-driven approach for sales and quality. We increased our month-on-month sales by 3X in a span of 18 months, and have also discovered a new customer segment for our product."

Shantanu Pathak
Co-founder & CEO,
CareMother

"Scale-Up’s thorough analysis of our opportunities, areas of improvement, and following up with action plans has positively impacted the efficiency of our business."

Ujwal Desai
Co-founder,
Lucro Plastecycle Private Limited

"Atomberg Technologies has been very lucky to have been part of this program since 2017. Over the years, MIF has helped us with our sales process, distribution, e-commerce, supply chain, and marketing challenges. In fact, our revenues have grown by almost 40x over the last 4 years since the time we have been part of the program."

Arindam Paul
Founding Member and Head,
Sales/Marketing & Strategy,
Atomberg Technologies

WE ARE

SOCIAL

let's

CONNECT

Company address:

Marico Ltd, 7th Floor, Grande Palladium, 175 CST Road, Kalina, Santacruz East Mumbai, Maharashtra, India 400098

Email Us:

mif@marico.com

YOUR DATA IS SAFE WITH US. IT IS OUR RESPONSIBILITY TO PROTECT YOUR PRIVACY AND BE TRANSPARENT ABOUT WHAT DATA WE COLLECT.

SUBSCRIBE

Subscribe to InnoWin to get fortnightly updates on the most happening things in the Innovation Sector.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

One path-breaking innovation has a domino effect in changing the entire ecosystem.  At Marico Innovation Foundation, we nurture such exceptional innovations that have a positive impact on society.

Inspire.
Involve.
Impact.

OUR JOURNEY

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

INVOLVING

The Entrepreneurial Ecosystem

We catalyze disruptive innovations by providing personalized business mentorship, strategic business direction, and access to partner network & industry stalwarts.

IMPACTING

The Future of Innovation

We are focused on helping disruptive innovations achieve rapid and sustainable growth.

SCALE-UP PROGRAM

Our Impact Story

Unlocking Exponential Growth with 100% Increase in Manufacturing Capacity.

A digital healthcare company, CareMother offers innovative healthcare to pregnant women and young mothers beyond hospitals. It aims to bring affordable and accessible maternal healthcare to the smallest village in India. Through deep-rooted mentorship under our Scale-Up program, CareMother could tackle a range of business challenges and turned them into opportunities. Read More about their Challenges & Scale-Up journey

Overcoming business challenges to achieve incremental growth.

S4S Technologies has created a unique solar-powered dehydrating unit that retains the nutrition content and freshness of farm produce, increases its shelf life, and thus reduces food wastage. Over the course of their association with our Scale-Up program, S4S Technologies has seen transformational changes and growth for a range of business bottlenecks.  From packaging and procurement efficiencies to increasing manufacturing capacity and new product launch to pre-series A funding, Read more about their journey and growth.

Pivoting business capabilities to achieve 40X Growth in 4 Years!

With innovation at the core of its business, Atomberg is one of the first movers in Brushless Direct Current Motor (BLDC)1 fan which has ignited a revolution of energy efficiency in India. Apart from this, it provides a range of energy-efficient and cost-effective products that have a low carbon footprint. Atomberg’s extensive journey with our Scale-Up program has enabled them to address several business challenges at different stages of their growth journey through a combination of focused strategic and functional mentorship. Read more about their success story and impact generated by overcoming challenges with support from our Scale-Up Program.

60+

innovations
recognized

15+

sectors
involved

30+

innovations
scaled up

100+

mentors
engaged

100+

innovations
associated with

Harsh Mariwala

Founder, Marico Innovation Foundation
& Chairman, Marico Limited

“I want to have a catalytic role in innovation, to have greater impact, not by building infrastructure myself but by helping other innovators, especially social innovators, to scale up.”

GOVERNING COUNCIL

Our Governing Council comprises industry stalwarts from across sectors with a combination of experience and entrepreneurial zeal focused towards steering innovations in the country.

Amit Chandra

Honorary Chairperson of the Governing Council, Marico Innovation Foundation, Managing Director, Bain Capital Advisors India Pvt. Limited

Dr R A Mashelkar

Chairman Emeritus, Marico Innovation Foundation, National Research Professor & President, Global Research Alliance

Anu Aga

Director,
Thermax Ltd

Ashwin Dani

Board Director,
Asian Paints Ltd.

Dorab Sopariwala

Consultant

K V Mariwala

Director,
HPFL

R Gopala krishnan

Author & Corporate Advisor

Rajiv bakshi

Non-Executive & Independent Director,
Marico Limited

Ramji Raghavan

Founder,
Agastya International Foundation

Ravi Venkatesan

Independent Director,
Infosys

Sam Balsara

Chairman & Managing Director,
Madison Communications

Sujatha Ramdorai

Professor,
University of British Columbia, Canada

BOARD OF
DIRECTORS

The Board of Directors comprises of directors nominated by our parent company – Marico Limited. Together, they work to chart out a guiding path for innovators associated with us.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

RISHABH MARIWALA

Non-Executive Director

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

Over the past three decades, Mr. Harsh Mariwala has transformed his traditional commodity-driven business into Marico Limited, a leading consumer products company and he leads as chairman. He established Marico Innovation Foundation in 2003 as the not-for-profit arm of the parent company Marico Limited.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

A second generation family entrepreneur Mr Rishabh Mariwala graduated from Zarb School of Business, Hofstra University, New York, USA. Rishabh also took charge of the Family Office that is engaged in investments, private equity, and startups.

RISHABH MARIWALA

Non-Executive Director

An alumnus of IIT Kharagpur and IIM Bangalore, Mr Saugata Gupta joined Marico Limited in January 2004 as Head of Marketing and became the CEO of its India business in 2007. Saugata has 20 years of experience primarily in the FMCG sector.

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

PARTNERS

news

Forbes

Will Indian innovation evolve in 2022? Amit Chandra asks and answers

A surge in capital, digitally connected customers, and talent are converging to boost entrepreneurship and innovation in India. The inherent human force to innovate amid unprecedented challenges, will propel us forward as a nation, chairperson, Bain Capital Advisors India writes

Read more >

TESTIMONIALS

"MIF's Scale-Up program has been able to provide us with the support we needed at a crucial juncture in our journey. Their unparalleled cohort of mentors nurtured us every step of the way to solve bottlenecks in our business; helped us build capabilities that led us to become an efficient operation and garner capital needed in order to scale. Developing a procurement plan integrated with finance to production and sales functions has led to an estimated annual savings of INR 2 crores which is a huge slice of our earnings. We can now redirect it into enhancing many other aspects of our business. They were instrumental in helping us raise capital by providing critical inputs for our pitch to raise the right form of capital. Apart from this, the team helped us structure our processes and controls for better efficiency which eventually resulted in obtaining 5% better margins. We couldn’t have asked for a better ecosystem partner as we forged ahead towards scaling our business."

Dr. Vaibhav Tidke
Co-Founder and CEO,
S4S Technologies

"MIF's scale-up program is truly the first of its kind in India that holds true value for budding entrepreneurs such as ourselves. We received guidance on business aspects that were new to us, and with MIF’s expert mentors by our side, we were able to navigate one challenge after another smoothly. For instance, one of the hurdles we faced in our journey was to optimize the manufacturing process to increase the overall equipment effectiveness. With the help of the industry veterans at MIF, we were able to improve the OEE from 65% to 78%. Also, they helped us in designing the packaging for our three crucial SKUs. We are thankful to the entire team for supporting our journey. "

Dr. Gayathri Swahar
Co-founder and Director,
Y-Cook India

"We are delighted to learn and scale under the mentorship of industry stalwarts who have nurtured and encouraged us at every step in our journey. With MIF, it's not an accelerator-company relationship but everyone is one single unit with the mission to scale the innovation to achieve global excellence. Not only did the team help us to reduce our distribution transit time by 30% - a problem that we were keen on solving, but they also helped us increase the visibility of our secondary sales channel through a targeted plan. The knowledge, insights, and perspectives gained from the industry leaders are immense and we couldn't have been happier to be a part of this program and see our innovation scale."

Sibabrata (Shibam) Das
Co-founder,
Atomberg Technologies

"We are delighted to be a part of the eclectic program at MIF and gain fresh perspectives from industry veterans on several subjects that could have easily been blind spots for us as we grow our business. The program has given us the necessary access to experts instrumental to our growth. We were finding out ways to optimize the logistics and ensure zero wastage of foods. With the guidance we received we were able to accomplish our goal of 0% damage of our perishables in transit but also were able to reduce transportation cost by 43%-huge savings by any measure for a startup. We are extremely fortunate to have found such valuable support that helped us solve on-ground challenges in the most effective manner. "

Yash Kotak
Co-Founder & Director,
BOHECO

"In order to initiate commercialization, we wanted to devise a fool-proof sales and distribution plan. The mentors we worked with helped us not only identify the perfect distribution model but also guided us in setting up an effective social media plan to reach out to our target market. This in turn brought our final cost of the device down significantly creating the much-needed positive impact on our patient group. The new model has provided a voice to over 100 throat cancer patients in just 2 months. MIF Scale-Up program is the best program for entrepreneurs seeking to make a difference with their innovation and ideas."

Dr. Vishal Rao
Chief Innovation Officer,
Innaumation Medical Devices

"We entered the program with a perspective to scale up our business in India and other regions. The program immediately helped create connections with 4 major Indian business houses - which has helped us swiftly scale up our presence in the Indian market. The program also helped us get access to senior mentors and business stalwarts relevant to our business. These connections were, and continue to be invaluable in our growth journey to become a global leader in Industry 4.0 solutions.  
MIF has always been at the forefront in fostering innovation and entrepreneurship, and we are glad to be selected as a part of their scale-up program, and receive incredible advice and support to scale our operations."

Harit Soni
Co-Founder & Director,
Ecolibrium Energy

"The Scale-Up program helped us focus on a process-driven approach for sales and quality. We increased our month-on-month sales by 3X in a span of 18 months, and have also discovered a new customer segment for our product."

Shantanu Pathak
Co-founder & CEO,
CareMother

"Scale-Up’s thorough analysis of our opportunities, areas of improvement, and following up with action plans has positively impacted the efficiency of our business."

Ujwal Desai
Co-founder,
Lucro Plastecycle Private Limited

"Atomberg Technologies has been very lucky to have been part of this program since 2017. Over the years, MIF has helped us with our sales process, distribution, e-commerce, supply chain, and marketing challenges. In fact, our revenues have grown by almost 40x over the last 4 years since the time we have been part of the program."

Arindam Paul
Founding Member and Head,
Sales/Marketing & Strategy,
Atomberg Technologies

WE ARE

SOCIAL

let's

CONNECT

Company address:

Marico Ltd, 7th Floor, Grande Palladium, 175 CST Road, Kalina, Santacruz East Mumbai, Maharashtra, India 400098

Email Us:

mif@marico.com

YOUR DATA IS SAFE WITH US. IT IS OUR RESPONSIBILITY TO PROTECT YOUR PRIVACY AND BE TRANSPARENT ABOUT WHAT DATA WE COLLECT.

SUBSCRIBE

Subscribe to InnoWin to get fortnightly updates on the most happening things in the Innovation Sector.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

One path-breaking innovation has a domino effect in changing the entire ecosystem.  At Marico Innovation Foundation, we nurture such exceptional innovations that have a positive impact on society.

Inspire.
Involve.
Impact.

OUR JOURNEY

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

INVOLVING

The Entrepreneurial Ecosystem

We catalyze disruptive innovations by providing personalized business mentorship, strategic business direction, and access to partner network & industry stalwarts.

IMPACTING

The Future of Innovation

We are focused on helping disruptive innovations achieve rapid and sustainable growth.

SCALE-UP PROGRAM

Our Impact Story

Unlocking Exponential Growth with 100% Increase in Manufacturing Capacity.

A digital healthcare company, CareMother offers innovative healthcare to pregnant women and young mothers beyond hospitals. It aims to bring affordable and accessible maternal healthcare to the smallest village in India. Through deep-rooted mentorship under our Scale-Up program, CareMother could tackle a range of business challenges and turned them into opportunities. Read More about their Challenges & Scale-Up journey

Overcoming business challenges to achieve incremental growth.

S4S Technologies has created a unique solar-powered dehydrating unit that retains the nutrition content and freshness of farm produce, increases its shelf life, and thus reduces food wastage. Over the course of their association with our Scale-Up program, S4S Technologies has seen transformational changes and growth for a range of business bottlenecks.  From packaging and procurement efficiencies to increasing manufacturing capacity and new product launch to pre-series A funding, Read more about their journey and growth.

Pivoting business capabilities to achieve 40X Growth in 4 Years!

With innovation at the core of its business, Atomberg is one of the first movers in Brushless Direct Current Motor (BLDC)1 fan which has ignited a revolution of energy efficiency in India. Apart from this, it provides a range of energy-efficient and cost-effective products that have a low carbon footprint. Atomberg’s extensive journey with our Scale-Up program has enabled them to address several business challenges at different stages of their growth journey through a combination of focused strategic and functional mentorship. Read more about their success story and impact generated by overcoming challenges with support from our Scale-Up Program.

60+

innovations
recognized

15+

sectors
involved

30+

innovations
scaled up

100+

mentors
engaged

100+

innovations
associated with

Harsh Mariwala

Founder, Marico Innovation Foundation
& Chairman, Marico Limited

“I want to have a catalytic role in innovation, to have greater impact, not by building infrastructure myself but by helping other innovators, especially social innovators, to scale up.”

GOVERNING COUNCIL

Our Governing Council comprises industry stalwarts from across sectors with a combination of experience and entrepreneurial zeal focused towards steering innovations in the country.

Amit Chandra

Honorary Chairperson of the Governing Council, Marico Innovation Foundation, Managing Director, Bain Capital Advisors India Pvt. Limited

Dr R A Mashelkar

Chairman Emeritus, Marico Innovation Foundation, National Research Professor & President, Global Research Alliance

Anu Aga

Director,
Thermax Ltd

Ashwin Dani

Board Director,
Asian Paints Ltd.

Dorab Sopariwala

Consultant

K V Mariwala

Director,
HPFL

R Gopala krishnan

Author & Corporate Advisor

Rajiv bakshi

Non-Executive & Independent Director,
Marico Limited

Ramji Raghavan

Founder,
Agastya International Foundation

Ravi Venkatesan

Independent Director,
Infosys

Sam Balsara

Chairman & Managing Director,
Madison Communications

Sujatha Ramdorai

Professor,
University of British Columbia, Canada

BOARD OF
DIRECTORS

The Board of Directors comprises of directors nominated by our parent company – Marico Limited. Together, they work to chart out a guiding path for innovators associated with us.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

RISHABH MARIWALA

Non-Executive Director

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

Over the past three decades, Mr. Harsh Mariwala has transformed his traditional commodity-driven business into Marico Limited, a leading consumer products company and he leads as chairman. He established Marico Innovation Foundation in 2003 as the not-for-profit arm of the parent company Marico Limited.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

A second generation family entrepreneur Mr Rishabh Mariwala graduated from Zarb School of Business, Hofstra University, New York, USA. Rishabh also took charge of the Family Office that is engaged in investments, private equity, and startups.

RISHABH MARIWALA

Non-Executive Director

An alumnus of IIT Kharagpur and IIM Bangalore, Mr Saugata Gupta joined Marico Limited in January 2004 as Head of Marketing and became the CEO of its India business in 2007. Saugata has 20 years of experience primarily in the FMCG sector.

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

PARTNERS

news

Forbes

Will Indian innovation evolve in 2022? Amit Chandra asks and answers

A surge in capital, digitally connected customers, and talent are converging to boost entrepreneurship and innovation in India. The inherent human force to innovate amid unprecedented challenges, will propel us forward as a nation, chairperson, Bain Capital Advisors India writes

Read more >

TESTIMONIALS

"MIF's Scale-Up program has been able to provide us with the support we needed at a crucial juncture in our journey. Their unparalleled cohort of mentors nurtured us every step of the way to solve bottlenecks in our business; helped us build capabilities that led us to become an efficient operation and garner capital needed in order to scale. Developing a procurement plan integrated with finance to production and sales functions has led to an estimated annual savings of INR 2 crores which is a huge slice of our earnings. We can now redirect it into enhancing many other aspects of our business. They were instrumental in helping us raise capital by providing critical inputs for our pitch to raise the right form of capital. Apart from this, the team helped us structure our processes and controls for better efficiency which eventually resulted in obtaining 5% better margins. We couldn’t have asked for a better ecosystem partner as we forged ahead towards scaling our business."

Dr. Vaibhav Tidke
Co-Founder and CEO,
S4S Technologies

"MIF's scale-up program is truly the first of its kind in India that holds true value for budding entrepreneurs such as ourselves. We received guidance on business aspects that were new to us, and with MIF’s expert mentors by our side, we were able to navigate one challenge after another smoothly. For instance, one of the hurdles we faced in our journey was to optimize the manufacturing process to increase the overall equipment effectiveness. With the help of the industry veterans at MIF, we were able to improve the OEE from 65% to 78%. Also, they helped us in designing the packaging for our three crucial SKUs. We are thankful to the entire team for supporting our journey. "

Dr. Gayathri Swahar
Co-founder and Director,
Y-Cook India

"We are delighted to learn and scale under the mentorship of industry stalwarts who have nurtured and encouraged us at every step in our journey. With MIF, it's not an accelerator-company relationship but everyone is one single unit with the mission to scale the innovation to achieve global excellence. Not only did the team help us to reduce our distribution transit time by 30% - a problem that we were keen on solving, but they also helped us increase the visibility of our secondary sales channel through a targeted plan. The knowledge, insights, and perspectives gained from the industry leaders are immense and we couldn't have been happier to be a part of this program and see our innovation scale."

Sibabrata (Shibam) Das
Co-founder,
Atomberg Technologies

"We are delighted to be a part of the eclectic program at MIF and gain fresh perspectives from industry veterans on several subjects that could have easily been blind spots for us as we grow our business. The program has given us the necessary access to experts instrumental to our growth. We were finding out ways to optimize the logistics and ensure zero wastage of foods. With the guidance we received we were able to accomplish our goal of 0% damage of our perishables in transit but also were able to reduce transportation cost by 43%-huge savings by any measure for a startup. We are extremely fortunate to have found such valuable support that helped us solve on-ground challenges in the most effective manner. "

Yash Kotak
Co-Founder & Director,
BOHECO

"In order to initiate commercialization, we wanted to devise a fool-proof sales and distribution plan. The mentors we worked with helped us not only identify the perfect distribution model but also guided us in setting up an effective social media plan to reach out to our target market. This in turn brought our final cost of the device down significantly creating the much-needed positive impact on our patient group. The new model has provided a voice to over 100 throat cancer patients in just 2 months. MIF Scale-Up program is the best program for entrepreneurs seeking to make a difference with their innovation and ideas."

Dr. Vishal Rao
Chief Innovation Officer,
Innaumation Medical Devices

"We entered the program with a perspective to scale up our business in India and other regions. The program immediately helped create connections with 4 major Indian business houses - which has helped us swiftly scale up our presence in the Indian market. The program also helped us get access to senior mentors and business stalwarts relevant to our business. These connections were, and continue to be invaluable in our growth journey to become a global leader in Industry 4.0 solutions.  
MIF has always been at the forefront in fostering innovation and entrepreneurship, and we are glad to be selected as a part of their scale-up program, and receive incredible advice and support to scale our operations."

Harit Soni
Co-Founder & Director,
Ecolibrium Energy

"The Scale-Up program helped us focus on a process-driven approach for sales and quality. We increased our month-on-month sales by 3X in a span of 18 months, and have also discovered a new customer segment for our product."

Shantanu Pathak
Co-founder & CEO,
CareMother

"Scale-Up’s thorough analysis of our opportunities, areas of improvement, and following up with action plans has positively impacted the efficiency of our business."

Ujwal Desai
Co-founder,
Lucro Plastecycle Private Limited

"Atomberg Technologies has been very lucky to have been part of this program since 2017. Over the years, MIF has helped us with our sales process, distribution, e-commerce, supply chain, and marketing challenges. In fact, our revenues have grown by almost 40x over the last 4 years since the time we have been part of the program."

Arindam Paul
Founding Member and Head,
Sales/Marketing & Strategy,
Atomberg Technologies

WE ARE

SOCIAL

let's

CONNECT

Company address:

Marico Ltd, 7th Floor, Grande Palladium, 175 CST Road, Kalina, Santacruz East Mumbai, Maharashtra, India 400098

Email Us:

mif@marico.com

YOUR DATA IS SAFE WITH US. IT IS OUR RESPONSIBILITY TO PROTECT YOUR PRIVACY AND BE TRANSPARENT ABOUT WHAT DATA WE COLLECT.

SUBSCRIBE

Subscribe to InnoWin to get fortnightly updates on the most happening things in the Innovation Sector.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

One path-breaking innovation has a domino effect in changing the entire ecosystem.  At Marico Innovation Foundation, we nurture such exceptional innovations that have a positive impact on society.

Inspire.
Involve.
Impact.

OUR JOURNEY

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation for India Awards 2020 Winner - ISDM (Special Mention Category)

Innovation For India Awards 2018 – Scaling up to greater heights with Mr. Harsh Mariwala

Innovation for India Awards 2018 – Scaling up to greater heights with Mr Harsh Mariwala

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

Innovation for India Awards 2020 Winner - Innaumation (Social Category)

INSPIRING

Disruptive Innovations.

We inspire trailblazing innovations and enable them to make a valuable impact on the entrepreneurial landscape of our country.

INNOVATION FOR INDIA AWARDS OUR PUBLICATIONS
Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation for India Awards 2020 Winner - Agatsa (Start-Up Category)

Innovation For India Awards 2018 – Rise of a Digital India with Mr. Sanjay Jain

Innovation for India Awards 2018 – Rise of a Digital India with Mr Sanjay Jain

7 Sutras of Innovation - Book Launch

Launch of the book- 7 Sutras of Innovation

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation for India Awards 2020 Winner - Genrobotics (Start-Up Category)

Innovation For India Awards 2018 – The power of 4G with Kiran Thomas

Innovation for India Awards 2018 – The power of 4G with Kiran Thomas

INVOLVING

The Entrepreneurial Ecosystem

We catalyze disruptive innovations by providing personalized business mentorship, strategic business direction, and access to partner network & industry stalwarts.

IMPACTING

The Future of Innovation

We are focused on helping disruptive innovations achieve rapid and sustainable growth.

SCALE-UP PROGRAM

Our Impact Story

Unlocking Exponential Growth with 100% Increase in Manufacturing Capacity.

A digital healthcare company, CareMother offers innovative healthcare to pregnant women and young mothers beyond hospitals. It aims to bring affordable and accessible maternal healthcare to the smallest village in India. Through deep-rooted mentorship under our Scale-Up program, CareMother could tackle a range of business challenges and turned them into opportunities. Read More about their Challenges & Scale-Up journey

Overcoming business challenges to achieve incremental growth.

S4S Technologies has created a unique solar-powered dehydrating unit that retains the nutrition content and freshness of farm produce, increases its shelf life, and thus reduces food wastage. Over the course of their association with our Scale-Up program, S4S Technologies has seen transformational changes and growth for a range of business bottlenecks.  From packaging and procurement efficiencies to increasing manufacturing capacity and new product launch to pre-series A funding, Read more about their journey and growth.

Pivoting business capabilities to achieve 40X Growth in 4 Years!

With innovation at the core of its business, Atomberg is one of the first movers in Brushless Direct Current Motor (BLDC)1 fan which has ignited a revolution of energy efficiency in India. Apart from this, it provides a range of energy-efficient and cost-effective products that have a low carbon footprint. Atomberg’s extensive journey with our Scale-Up program has enabled them to address several business challenges at different stages of their growth journey through a combination of focused strategic and functional mentorship. Read more about their success story and impact generated by overcoming challenges with support from our Scale-Up Program.

60+

innovations
recognized

15+

sectors
involved

30+

innovations
scaled up

100+

mentors
engaged

100+

innovations
associated with

Harsh Mariwala

Founder, Marico Innovation Foundation
& Chairman, Marico Limited

“I want to have a catalytic role in innovation, to have greater impact, not by building infrastructure myself but by helping other innovators, especially social innovators, to scale up.”

GOVERNING COUNCIL

Our Governing Council comprises industry stalwarts from across sectors with a combination of experience and entrepreneurial zeal focused towards steering innovations in the country.

Amit Chandra

Honorary Chairperson of the Governing Council, Marico Innovation Foundation, Managing Director, Bain Capital Advisors India Pvt. Limited

Dr R A Mashelkar

Chairman Emeritus, Marico Innovation Foundation, National Research Professor & President, Global Research Alliance

Anu Aga

Director,
Thermax Ltd

Ashwin Dani

Board Director,
Asian Paints Ltd.

Dorab Sopariwala

Consultant

K V Mariwala

Director,
HPFL

R Gopala krishnan

Author & Corporate Advisor

Rajiv bakshi

Non-Executive & Independent Director,
Marico Limited

Ramji Raghavan

Founder,
Agastya International Foundation

Ravi Venkatesan

Independent Director,
Infosys

Sam Balsara

Chairman & Managing Director,
Madison Communications

Sujatha Ramdorai

Professor,
University of British Columbia, Canada

BOARD OF
DIRECTORS

The Board of Directors comprises of directors nominated by our parent company – Marico Limited. Together, they work to chart out a guiding path for innovators associated with us.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

RISHABH MARIWALA

Non-Executive Director

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

Over the past three decades, Mr. Harsh Mariwala has transformed his traditional commodity-driven business into Marico Limited, a leading consumer products company and he leads as chairman. He established Marico Innovation Foundation in 2003 as the not-for-profit arm of the parent company Marico Limited.

Harsh Mariwala

Founder, Marico Innovation Foundation & Chairman, Marico Limited

A second generation family entrepreneur Mr Rishabh Mariwala graduated from Zarb School of Business, Hofstra University, New York, USA. Rishabh also took charge of the Family Office that is engaged in investments, private equity, and startups.

RISHABH MARIWALA

Non-Executive Director

An alumnus of IIT Kharagpur and IIM Bangalore, Mr Saugata Gupta joined Marico Limited in January 2004 as Head of Marketing and became the CEO of its India business in 2007. Saugata has 20 years of experience primarily in the FMCG sector.

SAUGATA GUPTA

Managing Director & CEO,
Marico Limited

PARTNERS

news

Forbes

Will Indian innovation evolve in 2022? Amit Chandra asks and answers

A surge in capital, digitally connected customers, and talent are converging to boost entrepreneurship and innovation in India. The inherent human force to innovate amid unprecedented challenges, will propel us forward as a nation, chairperson, Bain Capital Advisors India writes

Read more >

TESTIMONIALS

"MIF's Scale-Up program has been able to provide us with the support we needed at a crucial juncture in our journey. Their unparalleled cohort of mentors nurtured us every step of the way to solve bottlenecks in our business; helped us build capabilities that led us to become an efficient operation and garner capital needed in order to scale. Developing a procurement plan integrated with finance to production and sales functions has led to an estimated annual savings of INR 2 crores which is a huge slice of our earnings. We can now redirect it into enhancing many other aspects of our business. They were instrumental in helping us raise capital by providing critical inputs for our pitch to raise the right form of capital. Apart from this, the team helped us structure our processes and controls for better efficiency which eventually resulted in obtaining 5% better margins. We couldn’t have asked for a better ecosystem partner as we forged ahead towards scaling our business."

Dr. Vaibhav Tidke
Co-Founder and CEO,
S4S Technologies

"MIF's scale-up program is truly the first of its kind in India that holds true value for budding entrepreneurs such as ourselves. We received guidance on business aspects that were new to us, and with MIF’s expert mentors by our side, we were able to navigate one challenge after another smoothly. For instance, one of the hurdles we faced in our journey was to optimize the manufacturing process to increase the overall equipment effectiveness. With the help of the industry veterans at MIF, we were able to improve the OEE from 65% to 78%. Also, they helped us in designing the packaging for our three crucial SKUs. We are thankful to the entire team for supporting our journey. "

Dr. Gayathri Swahar
Co-founder and Director,
Y-Cook India

"We are delighted to learn and scale under the mentorship of industry stalwarts who have nurtured and encouraged us at every step in our journey. With MIF, it's not an accelerator-company relationship but everyone is one single unit with the mission to scale the innovation to achieve global excellence. Not only did the team help us to reduce our distribution transit time by 30% - a problem that we were keen on solving, but they also helped us increase the visibility of our secondary sales channel through a targeted plan. The knowledge, insights, and perspectives gained from the industry leaders are immense and we couldn't have been happier to be a part of this program and see our innovation scale."

Sibabrata (Shibam) Das
Co-founder,
Atomberg Technologies

"We are delighted to be a part of the eclectic program at MIF and gain fresh perspectives from industry veterans on several subjects that could have easily been blind spots for us as we grow our business. The program has given us the necessary access to experts instrumental to our growth. We were finding out ways to optimize the logistics and ensure zero wastage of foods. With the guidance we received we were able to accomplish our goal of 0% damage of our perishables in transit but also were able to reduce transportation cost by 43%-huge savings by any measure for a startup. We are extremely fortunate to have found such valuable support that helped us solve on-ground challenges in the most effective manner. "

Yash Kotak
Co-Founder & Director,
BOHECO

"In order to initiate commercialization, we wanted to devise a fool-proof sales and distribution plan. The mentors we worked with helped us not only identify the perfect distribution model but also guided us in setting up an effective social media plan to reach out to our target market. This in turn brought our final cost of the device down significantly creating the much-needed positive impact on our patient group. The new model has provided a voice to over 100 throat cancer patients in just 2 months. MIF Scale-Up program is the best program for entrepreneurs seeking to make a difference with their innovation and ideas."

Dr. Vishal Rao
Chief Innovation Officer,
Innaumation Medical Devices

"We entered the program with a perspective to scale up our business in India and other regions. The program immediately helped create connections with 4 major Indian business houses - which has helped us swiftly scale up our presence in the Indian market. The program also helped us get access to senior mentors and business stalwarts relevant to our business. These connections were, and continue to be invaluable in our growth journey to become a global leader in Industry 4.0 solutions.  
MIF has always been at the forefront in fostering innovation and entrepreneurship, and we are glad to be selected as a part of their scale-up program, and receive incredible advice and support to scale our operations."

Harit Soni
Co-Founder & Director,
Ecolibrium Energy

"The Scale-Up program helped us focus on a process-driven approach for sales and quality. We increased our month-on-month sales by 3X in a span of 18 months, and have also discovered a new customer segment for our product."

Shantanu Pathak
Co-founder & CEO,
CareMother

"Scale-Up’s thorough analysis of our opportunities, areas of improvement, and following up with action plans has positively impacted the efficiency of our business."

Ujwal Desai
Co-founder,
Lucro Plastecycle Private Limited

"Atomberg Technologies has been very lucky to have been part of this program since 2017. Over the years, MIF has helped us with our sales process, distribution, e-commerce, supply chain, and marketing challenges. In fact, our revenues have grown by almost 40x over the last 4 years since the time we have been part of the program."

Arindam Paul
Founding Member and Head,
Sales/Marketing & Strategy,
Atomberg Technologies

WE ARE

SOCIAL

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CONNECT

Company address:

Marico Ltd, 7th Floor, Grande Palladium, 175 CST Road, Kalina, Santacruz East Mumbai, Maharashtra, India 400098

Email Us:

mif@marico.com

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