INNOVATION BEGINS WITH CURIOSITY.
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Through the flagship program, MIF helps innovative organizations (business and social) focus on scaling-up by harnessing the network of senior Marico mentors, industry experts, fellow CSR foundations, students from top B-School, Corporate Volunteers, Impact investors and Incubators / accelerators.

The program is designed for young innovations that are restrained from achieving scale in India due to limited resources and other such bottlenecks. Some of the common concerns are lack of business mind-set, lack of in-house expertise and lack of collaborative connections.

We diagnose the critical business challenges they face, implement prototype solutions and integrate successful solutions into the business offering of the organization at nominal fee. The deep rooted intervention leads to tangible results like increase in revenue, reduction of cost, setting up manufacturing lines, SOP’s and KPI’s, dash boarding etc.

Organisations that have an innovative product / service / operational model that has potential to scale, create large scale impact and driven entrepreneurs.

At MIF, we believe Innovation is a new & unique solution to a problem OR a substantial improvement on an existing product, service, business process in a way that adds significant value to stakeholder(s) in the value chain.

MIF has rich pool of mentors of two kinds –

1. External mentors comprising of CXOs, industry stalwarts, entrepreneurs and subject matter experts who all have agreed to spare time from their daily routine to work with young entrepreneurs in their scale-up journey.  
2. Internal Mentors comprising of members of Marico that have over 10-15 years of experience in their respective functions, taking time from their business as usual to support innovative organisations in building implementable solutions to their challenges.

We keep our eyes, ears, and doors open. We have our in-house researchers who actively look for innovations. However, if you believe that you fit the bill as defined above, write to us at mif@marico.com . Our intake process is a rolling process and you may reach us at any time of the year. Alternately, if you are aware of any innovative organisation which may fit the Scale-up Program, you may refer them to us.

After validating the innovation, team MIF defines the scope of engagement and scouts for a suitable mentor who will work closely with the organization to resolve the business challenge. We spell out the challenges together. After a detailed understanding of the organization and its working, prototype solutions are suggested by the mentor. Team MIF helps the organization implement these alternate solutions and monitor the success. The mentor periodically reviews the progress. The engagement ends when the challenge is resolved.

There is no quick-fix solution to positively impact the growth of an organisation for the long-term. Typically an engagement lasts for 6-12 months – from identifying operational challenges to ideating and executing solutions and then reviewing the outcome.

All the information is protected under a mutually signed non- disclosure agreement between MIF and the organization. We also sign an MOU with MIF stating that you are fully committed to reap maximum benefit from this advisory service. The organisation's information will remain fully confidential with MIF.

MIF strictly does not undertake direct or indirect funding, charity, or donations of any kind. Keeping in mind our belief in the old adage ‘Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime’, we invest the resources at hand to help organizations achieve scale.

We do charge a nominal fee depending on the project scope and life stage of the organization. This is to ensure that the organization is as invested if not more in the collective efforts of Team MIF and the mentor. This is a negotiable fee simply to warrant skin in the game.

Through this intensive engagement, industry experts will help build your organization in a way to attain sustained growth. This will in turn help you create a larger impact and achieve scale in your activities. You can go through the case studies of how our initiative has helped various organisations from diverse sectors over the years.

The MIF cohort is diverse in terms industry and challenges, which gives you opportunity for cross learnings.

MIF also gives you access to the innovation ecosystem that comprises of partner organizations, foundations, incubators, accelerators, impact investors and more.

MIF strives towards the single goal of nurturing innovation in India. Scale-Up Program lies at the core of MIF’s existence.  We take pride in achieving impact in the scale up journey of our member organizations and hence the innovation at hand.