In the last decade or so, the global perception of India has indeed improved. But is it ready to play challenger on the world stage? That remains to be seriously tested.

Our passionate belief is that India does have what it takes to be a challenger, a leader in global thought. And this belief rests on one simple fact: If the country’s infotech sector can become the point of association in global perception, other sectors can as well.

We have showcased some ‘challenger organizations’ in the category of business innovation, in the hope that they will serve as inspiration for potential challengers.

What defines Challenger organisations?

Challenger organizations do not follow the rules of the game; they reinvent them.
Challengers jolt the consumer out of mindless behaviour
In most domains, the challenger is not the leader. What does happen, however, is that the domain     leader starts thinking of the challenger as an ignorant upstart, until it is too late.