Subhiksha

Imagine a grocery store where all the goods you want are available, that is close to home, that gives you discounted rates ALL the time, that gives you smart buying ideas, A store where you can get your groceries by spending the least amount of time.

Pack all these things into one and what do you get? A dream grocer! Well, that is precisely what Subhiksha is.

Led by R. Subramanian, Subhiksha has redefined the meaning of ‘more for less’ by challenging all supermarket store concepts. The chain provides its customer with the ‘Subhiksha experience’ that revolves around the keystone of ‘championing the customer’s cause’. The experience encompasses smart buying ideas for the consumer: value for money goods at discount prices. Subhiksha is today, a Rs 200 crore retail chain.

The result: a dream store for your monthly groceries and lessons for most companies on how to make what consumers want rather than making consumers buy what you sell.