Parry Agro

Led by Ram Bajekal, Parry Agro has succeeded in two path-breaking initiatives.

Parry Agro, with its value emphasis on dignity for people has arguably, the only completely staff-and-worker run factory in the country, without any direct management involvement; and

Parry Agro was the first among top grade tea companies to buy and process tealeaf that increased their factory output significantly. In order to grow, Parry needed to increase the capacity utilization in their factories. For this, they needed to increase the quantity of tealeaf that they processed. With the option of purchasing new tea gardens ruled out, Parry began buying tealeaves from other gardens (and small growers) and processing them in its factories.

By doing so, Parry Agro successfully challenged industry norms and mindsets and used non-traditional methods to drive growth in a stagnant industry.

As a result, several paradigms have been challenged both with respect to the market, as well as the organization structure. While the market changes have resulted in a substantial increase in output, the changes in the organization structure has led to increased responsibilities for the staff while freeing up management time for value adding work.