Lagaan

Timeless classics are rare – more so in Bollywood. But with Lagaan, what Ashutosh Gowariker and Aamir Khan have achieved is more than just an Oscar nomination for the best foreign film of the year. Right from concept till realization, Lagaan has challenged traditional Bollywood wisdom and style of working to create the greatest movie ever made by an Indian production house.

Further, it has, through proliferation of products and events, continuously remained in the consumer’s mind. From the concept to the completion, Lagaan is a mission that throws up all evidences of a challenger. The key differentiator, however, lies in the refusal to dilute the film in anyway, making it one of truly international and memorable quality.