Contests2win.com

Alok Kejriwal, a young and energetic entrepreneur leads this dotcom company, which is not only the first contest website in India, but has successfully been replicated in the Chinese market. While to the untrained eye, c2w merely seems like a contests website, it is a media solutions house. Further, apart from the fact that it is one of the few dotcoms that survived the now infamous ‘dotcom bust’, c2w has successfully created a media business model where none existed before. It has revolutionized the way consumers interact with products in the Indian and Chinese market spaces.

With respect to its entry in China, c2w has broken through established paradigms about ‘the Chinese way of doing business’. Its entry and subsequent successes in the Chinese market are a great way to understand how cultural and country paradigms can be overcome for a business to succeed.