Barista

In years of downturn, Barista has successfully created a unique business model that has boosted demand. They have launched their espresso bars as a ‘third place’, where customers can relax and feel comfortable, as they do in the two other places: home and office. To do this, Barista has created an ambience in which a customer can ‘engage’ himself in a variety of activities.

At Barista, the customer is truly king. He can order exotic drinks, if he feels like it, or he can just sit there and talk to a friend or read a newspaper or strum a guitar that is lying around. The waiter/server concept has been made obsolete. In his place, there is a Barista professional who straddles between helping the customer at his request (and not before) and making the customer comfortable (by leaving him be). Barista has converted a ‘hang out’ joint into a flourishing business. While the customer pays for coffee (if he so chooses to order), what he gets is an experience. It is this unique experience that has led to Barista becoming a leading player in the café coffee business.